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Privacy Statement


Front Sight Resort respects and protects your privacy.   

We have never given or sold names, e-mail addresses or personal information to any third party and do not intend to ever do so.  The information you give us if for Front Sight alone.  

You may discontinue e-mailings from us at any time at your option and we give you that opportunity with each mailing we send.  (As we do rent mailing lists, it is possible you might get another promotional mailing from us at a later date if you have authorized other companies to send you e-mail, but you can unsubscribe in any event.)  

We try to make our site and doing business with us on the web pleasant and safe for you.

To further validate our privacy efforts, Front Sight Resort is a participant in the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to enable individuals and organizations to establish trusting relationships based on respect for personal identity and information by promoting the use of fair information practices. 

Detailed Privacy Policy Statement

Because Front Sight Resort wants to demonstrate its commitment to our usersí privacy, we have prepared a detailed report below wherein we disclose our information practices and have agreed to have our privacy practices reviewed for compliance by TRUSTe.  This privacy statement covers the site and gives detailed information about the following areas:    

  1. What personally identifiable information FRONT SIGHT RESORT collects.
  2. What personally identifiable information third parties collect through the Web site (none).
  3. What organization collects the information.
  4. How FRONT SIGHT RESORT uses the information.
  5. With whom FRONT SIGHT RESORT may share user information.
  6. What choices are available to users regarding collection, use and distribution of the information.
  7. What types of security procedures are in place to protect the loss, misuse or alteration of information under FRONT SIGHT RESORT control.
  8. How users can correct any inaccuracies in the information.

If users have questions or concerns regarding this statement, they should contact Front Sight Customer Service by Phone (inside the US): 1.800.987.7719 (international): 1.831.662.0917 or Fax: 1.831.684.2137 or Email: or write us at Corporate Headquarters: P. O. Box 2619, Aptos, CA 95001 

Information Collection and Use

Information Collection

FRONT SIGHT RESORT is the sole owner of the information collected on FRONT SIGHT RESORT collects information from our users at several different points on our Web site.


In order to receive our e-newsletter and be on our e-mailing list, a user only needs to give us their e-mail address.

To register for an opportunity to receive discounted or free courses the user must provide additional contact and demographic information (such as occupation, hobbies, income level and courses user desires to take at Front Sight Resort) so we can determine if a user is qualified for a free course or a substantial discount

Application Form

We request information from the user on our couse application form. A user must provide contact information (such as name, email and address) and financial information (such as credit card number, expiration date).  This information is used for billing purposes and to register user for the desired courses and services at Front Sight Resort.  If we have trouble processing an order, the information is used to contact the user.  When a user registers to take a firearms training course we also require a userís drivers license number and other personal information to allow us to conduct the required background check to ensure that the user may legally possess a firearm and take the course.

Information Use

Front Sight Resort uses the e-mail address provided by users to send our e-newsletter(s) and to inform users about the courses available at Front Sight.  Any address and phone information provided is used to provide mailed material or to contact the user pursuant to his or her requests.


A cookie is a piece of data stored on the userís computer tied to information about the user.  Our only use of cookies is in the message board to allow it to function properly, but it does not store your personal information. Usage of a cookie is in no way linked to any personally identifiable information while on our site. By allowing cookies on your browser, and allowing to set a cookie,, users would not have to log in a password more than once, thereby saving time while on our site.  If users reject the cookie, they may still use our site but may have trouble accessing the message board.  

Third Party Advertising

We do not do advertising for third parties on our site.

Log Files

Like most standard Web site servers we use log files.  This includes internet protocol (IP) addresses, browser type, referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track userís movement in the aggregate, and gather broad demographic information for aggregate use.  IP addresses, etc. are not linked to personally identifiable information. We use a reporting utility called WebTrends that uses log files to analyze user movement through only.]

Clear Gifs (Web Beacons/Web Bugs)

Our site does not employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that some sites use to better manage content by informing them what content is effective.  Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear gifs are not tied to usersí personally identifiable information.

In addition, we use clear gifs in our HTML-based emails to let us know which emails have been opened by the recipients.  This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.  If users would like to opt-out of these emails, please see the Opt-out section.

Communications from the Site

Special Offers and Updates

We send all new members a welcoming email to verify password and username. Established members will occasionally receive information on products, services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the Choice and Opt-out sections.


If a user wishes to subscribe to our newsletter, we ask for contact information such as email address.  Out of respect for our users privacy we provide a way to opt-out of these communications.  Please see the Choice and Opt-out sections.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement.  For instance, if our service is temporarily suspended for maintenance we might send users an email.  Generally, users may not opt-out of these communications, though they can deactivate their account.  However, these communications are not promotional in nature. 

Customer Service

We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email or phone, in accordance with the users wishes.


Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Aggregate Information (non-personally identifiable)

We use aggregated demographic information internally for planning purposes to improve our services.  This is not linked to any personally identifiable information. Such information is collected by our web serverís log file, such as userís IP address, and the page that they visited.

There are NO instances in which we will share usersí personal information.

We DO NOT Share Personal Information with Third Parties.

Third Party Intermediaries

We use an outside credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

Service Providers

We do not partner with other third parties to provide specific services.  Therefore, third party companies will not have access to your email address to send you unsolicited email.

Business Transitions

In the event FRONT SIGHT RESORT goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, usersí personal information will, in most instances, be part of the assets transferred.  Users will be notified via email or prominent notice on our Web site for 30 days prior to a change of ownership or control of their personal information. If as a result of the business transition, the usersí personally identifiable information will be used in a manner different from that stated at the time of collection they will be given choice consistent with our notification of changes section.


Our users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by clicking the unsubscribe link at the bottom of our newsletters and e-mails.  We also offer an opt-out mechanism on the page:

or the user may contact us at 1.800.987.7719 in the US or 1.831.662.0917 internationally or  at P. O. Box 2619, Aptos, CA 95001 to opt-out.


This Web site contains links to other sites. Please be aware that we, FRONT SIGHT RESORT, are not responsible for the privacy practices of such other sites.  We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.  This privacy statement applies solely to information collected by this Web site.

Surveys [& Contests]

From time-to-time our site requests information from users via surveys or contests.  Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information.  The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).  Contact information will be used to notify the winners and award prizes.  Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.  Usersí personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use usersí personally identifiable information for any secondary purposes.


If a user elects to use our referral service for informing a friend about our site, we ask them for the friendís name and email address.  FRONT SIGHT RESORT will automatically send the friend a one-time email inviting them to visit the site.  FRONT SIGHT RESORT stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.  The friend may contact FRONT SIGHT RESORT at to request the removal of this information from our database.


This Web site takes every precaution to protect our usersí information.  When users submit sensitive information via the Web site, their information is protected both online and off-line.

When our registration/order form asks users to enter sensitive information (such as credit card number and/or drivers license number), that information is encrypted and is protected with the best encryption software in the industry Ė SSL, or Secure Socket Layer.  While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, missing, or open lock icon, when users are browsing non-encrypted pages.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line.  All of our usersí information, not just the sensitive information mentioned above, is restricted in our offices.  Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information.  Our employees must use password-protected screen-savers when they leave their desk.  When they return, they must re-enter their password to re-gain access to user information.  Furthermore, ALL employees are kept up-to-date on our security and privacy practices.  Regularly, as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our usersí information is protected.  Finally, the servers that store personally identifiable information are in a secure environment, in a locked facility. Front Sightís web server is hosted in a secure data center, on its own dedicated server, not a shared server.  All sensitive information collected by the web site is sent directly to Front Sightís offices via email. The only personal information stored on the web server is a userís email address.   When a user fills in the Application form, and the lock icon is present on the browser, they are securely connected to the web server from their browser. This just means that information sent to the web site will be scrambled or encrypted so it can not be easily read by a 3rd party intercepting the transmission from the userís browser, to the web server.

If users have any questions about the security at our Web site, users can send an email to

Supplementation of Information

In order for this Web site to properly fulfill its obligation to users it is necessary for us to supplement the information we receive with information from 3rd party sources.

Background Check

For example, to determine if users qualify for one of our courses, we use their name, address and drivers license number to request a background report.  Once we determine a userís eligibility for our courses, this document is safely stored.

Correcting/Updating/Deleting/Deactivating Personal Information

If a userís personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires to be on our mailing list, we provide a way to correct, update or delete/deactivate usersí personally identifiable information. This can usually be done at the page:

or by emailing our Customer Support at  Or, contact us by telephone or postal mail at the contact information listed below.

Notification of Changes

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.  We will use information in accordance with the privacy policy under which the information was collected.  

If, however, we are going to use usersí personally identifiable information in a manner different from that stated at the time of collection we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner.  However, if users have opted out of all communication with the site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner.  In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Web site notifying users of the change. In some cases where we post a notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices. 

Contact Information

If users have any questions or suggestions regarding our privacy policy, please contact us at:

Phone (inside the US): 1.800.987.7719
Phone (international): 1.831.662.0917
Fax: 1.831.684.2137

Corporate Headquarters:
P. O. Box 2619
Aptos, CA 95001


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