The World’s Premier Resort for Self Defense and Personal Safety Training

Please send to all on your E-Mail Lists.

November 22, 2005
From: Dr. Ignatius Piazza
Founder and Director
Front Sight Resorts
www.frontsight.com

A Front Sight Secret Revealed and the $1,600 Lifetime Membership

Dear Friends and Students of Front Sight,

Before divulging to you some previously held secret information about Front Sight, allow me to sincerely wish you and your family a Happy Thanksgiving. As Americans we have so much to be thankful for. Please remember when enjoying your holiday meal to give thanks for all the valiant men and women protecting our freedom throughout the world.

Most of you probably are not aware that my vision for Front Sight, Las Vegas began in 1998 when I purchased 556 acres of unimproved, raw land for its appraised value of $185,000. There was no road, water or power—just a bunch of dry dirt in the desert.

Dinosaurs in the firearms industry thought I would fail miserably when I set out with an ambitious goal of developing a $50 million dollar master planned community anchored by a world class firearms training facility —- with no investors, lenders, or working capital. My vision was to set the example for safe and responsible firearms ownership and in doing so, positively change the image of gun ownership in our lifetimes. I boldly stated up-front to the small number of students in those early days that Front Sight had no deep pocket funding sources but would persevere to develop it all with cash flow from course offerings and membership sales.

Over the last seven years while well-financed and investment-heavy .coms crashed, recession-hit corporations downsized and post 9-11 travel-related businesses declared bankruptcy and defaulted on their pensions, Front Sight has quietly and slowly plugged along acquiring very valuable water rights and making millions of dollars in improvements to our land, including a four mile paved road; massive amounts of grading; power, water, and underground infrastructure; numerous professional firearms ranges; world-class rope, rappel, and climbing facilities; 8300 square foot permanent classroom and pro shop; and landscaping.

A recent MAI appraisal of Front Sight’s land, water rights, and improvements places its market value at over $37 million dollars. This appraisal does not include the additional value of Front Sight’s firearms training business or equipment.

Throughout our construction and development, Front Sight has provided an increasing selection of self defense and firearms training courses that attract thousands of new students each year from all over the country as they join thousands of returning students for a level of training that is not readily available anywhere else in the world. As a result, Front Sight has grown from a few instructors training a handful of students to an organization that has trained over 35,000 students —- each student receiving personalized attention and leaving Front Sight as a representative of safe, responsible, and professional firearms training.

Front Sight has been very successful in providing a variety of lifetime memberships for every level of interest and budget. As the number and types of courses offered at Front Sight have dramatically increased, thus making each membership much more valuable to all members, and as Front Sight’s financial position continued to improve, I have listened to the overwhelming requests of the majority of students and strived to create ways to reduce the cost of the memberships, thereby making our training more broadly available to the average person.

When I have found equitable ways to reduce the cost for new members, I have provided millions of dollars in free or very low cost upgrades to earlier members. Anytime I have reduced the cost of a particular type of membership to increase the number of responsible, law abiding citizens who could now afford to train with us, I have offered that membership without a number of other benefits that originally accompanied it at the higher price, thereby making it fair for all members.

The $1,600 Lifetime Front Sight Challenge Membership offered at the end of this e-mail is an example of this philosophy. Take a look at the Challenge Membership after I tell you something only a few trusted individuals have ever been told…

Only a few people know that I have received numerous solicitations to sell Front Sight. Collectively over $100 million dollars in offers have been refused simply because I did not feel the solicitors held the same vision for Front Sight that I have shared with you over the years and that they would not protect our loyal students, staff, and members. In fact, six weeks ago I flatly rejected a written offer of $25 million cash for the master planned community portion of Front Sight when the solicitor revealed that he was not interested in developing the master planned community or protecting the members, but simply wanted to land bank the property for future sale and profit.

I’m sure you will be surprised to know that there was one offer on Front Sight’s master planned community land that was placed in escrow four months ago for $25.5 million dollars, because it DID have a written provision in the sales contract that would provide all Platinum members with a one-acre parcel complete with paved road and utilities. Knowing that the master planned community would be completed by the developer, I would have used money from the sale to place the finishing touches on Front Sight’s Firearms Training Resort. Unfortunately, the contract fell out of escrow when the developer revealed that he did not have the building contractors lined up to complete the project in the efficient time frame that we had previously agreed upon.

And just three weeks ago, with another individual, I finally had an agreement for the PERFECT DEAL that would have ultimately completed EVERYTHING at Front Sight to a level far exceeding our expectations. Through no fault of Front Sight’s, that agreement was lost on November 7.

I share this information with you so you know that I have been working diligently and intelligently to create a very valuable and highly sought-after resort development. I want you to also rest assured that Front Sight will never waiver from the original goals we set to create “The Safest Town in America” and positively change the image of gun ownership in our lifetimes. And I will never agree to any deal that does not protect the loyal and supportive students, staff, and members of Front Sight -— no matter how much money is thrown at me.

I have kept my eye on the original vision for Front Sight while keeping my nose to the grindstone and built up significant equity, value and a national audience. All of this has positioned us to attract top-flight developers. We are looking for the RIGHT DEVELOPER — one who has the horsepower, experience, and funding to complete the project to it’s full splendor and understands the joint venture opportunity we provide in allowing them to pre-sell the entire master planned community to our existing base of students, staff, and members, plus all the new students visiting Front Sight from the national exposure of our two, upcoming full-season reality TV shows.

Of course, Front Sight’s journey to this point has not been without hurdles, obstacles, and attacks. We have had our share of short-sighted, self-centered individuals who overtly and covertly seek to impede our progress for their own twisted satisfactions and personal gain. We have even had some bizarre accusations from “nut cases” doing their best to stop us from completing our dream at Front Sight because our success drives them even more wacky. And believe-it-or-not, those same dinosaurs that predicted our demise when I started Front Sight from scratch are still hoping we fail, just to prove themselves right — even with Front Sight approaching its tenth year anniversary since offering courses in Bakersfield, CA in April 1996. Through every obstacle, challenge, and dogfight we have encountered, Front Sight has prevailed to become stronger, tougher, and larger. We have our intelligence, perseverance, and you — our loyal staff, students, and members to thank for our success.

During this Thanksgiving Weekend, I’d like to say more than just “thank you” for your support, so I’m releasing to you as a member of our e-mail list an offer of a Lifetime Membership that costs the price of single four day course! Yes it is true. Click here for the explanation and enrollment form and become a member of Front Sight today.

Sincerely,

Ignatius Piazza
Founder and Director
Front Sight Resorts
www.frontsight.com
(800) 987-7719